About Love To Dream


Hana-Lia Krawchuk, founder of Love To Dream™ & the inventor of the Newborn to Toddler Sleep system, knows that necessity really is the mother of invention.

Love To Dream™ is a real Australian success story. The journey began in 2008 when Hana gave birth to a beautiful baby boy, Elijah. Like many new parents Hana & her husband faced significant challenges in getting their newborn son to sleep. Challenges that lead to 18 months of sleepless nights, & hundreds of dollars spent on products that promised to restore the family’s sleep. Nothing worked.

Trial-and-error & a mother’s intuition lead Hana to her first real glimpse of a solution: Elijah seemed to sleep better with his arms UP, rather than wrapped against his body as she, like most new mothers, had been taught to do. Reading & research seemed to confirm it & medical science suggests that babies really can sleep better if they have access to their hands for self-soothing.

Using her skills as an experienced fashion designer, Hana spent many hours, days & weeks refining, simplifying, sampling & resampling the very first version of the signature Swaddle UP™. By the following year, Swaddle UP™ hit the stores of Sydney. Two weeks later it had sold out. The Love To Dream™ story had begun.

Since then, millions of parents across the world have come to learn that Love To Dream™ products really work! In 2017, from a field of 2000 Australian businesses, Love To Dream™ was honored as a top 20 Winner of the Westpac Businesses of Tomorrow Award. The award recognizes the top 20 companies that are shaping Australia’s future through leadership and innovation.

The Love To Dream™, Newborn to Toddler Sleep System, provides the highest level of quality with trusted sleep solutions to the very real parenting challenge of better quality and longer sleep for the whole family. Try our products today and experience how Love To Dream™ can help your family achieve a better night’s sleep too.

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About Cheeky Rascals

Love to Dream UK is part of the Cheeky Rascals family. Cheeky Rascals supplies mums and dads with brilliant nursery products from across the globe. We bring these products back to the UK for you to buy online, or on the high street, through our network of retailers.

As a new mum working and living in France, Selina Russell found lots of innovative parenting products that were unavailable in the UK. Her friends clearly agreed! With each trip back home, she found herself sourcing various bits and pieces for her fellow new mums. Turning this in to a business seemed an obvious next step. Soon enough, armed with a few leaflets, a van full of products and a gut full of ambition, Cheeky Rascals was born.

The founding principle of the business has always been to find genuinely useful baby kit that makes family life easier and this hasn’t changed.  Having started at the kitchen table and moved to the shed, the Cheeky Rascals team is now in a nice little barn in the Hampshire countryside.  Selina is a well-known, respected member of the nursery industry and sits on the board of the Baby Products Association (BPA), the voice of the baby and nursery products industry in the UK.